Apr 07, 2025  
2013-2014 Undergraduate Catalog 
    
  Catalog Home
  Academic Calendar
  Introduction
  General Information
  Campus Map and Facilities
  Admission Information
  Distance Admission Information
  Academic Information
  Policies and Procedures
  Financial Information
  Financial Aid
  Department of Diagnostic Medical Sonography
  Department of Health and Biomedical Sciences
  Department of Nursing
  Department of Occupational Therapy
  Department of Radiologic Sciences
  Directory
  Faculty
  Course Descriptions
HELP
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

DBSA 385 - Marketing and Healthcare (3)


Online course available only for the students enrolled in online degrees.
This course is a study of the nature and function of marketing within the healthcare setting. Topics include strategic planning, competitive analysis, conservative behavior, marketing communication, and public relations. (Fall, Spring, Summer)