MKTG 320 - Principles of Marketing (3)

Prerequisites: ECON 250, ECON 260, ENGL 102
All prerequisites must be completed with a minimum grade of “C” (2.00).
This marketing course introduces students to the concepts of marketing in today’s business environment. Students will acquire an understanding of the marketing process: market analysis, market strategy, implementation and evaluation. This includes market research, identifying target markets, branding, pricing, communication and distribution channels. This course provides a critical examination of the consumer, economy, and technology, as well as ethical and social responsibility. (Summer)