Nov 23, 2024  
2017-2018 Academic Catalog 
    
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2017-2018 Academic Catalog [ARCHIVED CATALOG]

MKTG 385 - Marketing and Healthcare (3)


Online course available only for the students enrolled in online degrees.
This course is a study of the nature and function of marketing within the healthcare setting. Topics include strategic planning, competitive analysis, conservative behavior, marketing communication, and public relations. (Fall, Spring, Summer)