Nov 22, 2024  
2014-2015 Graduate Catalog 
    
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2014-2015 Graduate Catalog [ARCHIVED CATALOG]

MKTG 520 - Marketing and Planning in Healthcare (3)


This course introduces students to marketing concepts in healthcare through discussions of marketing strategy, positioning and branding, program/service development, and pricing, as well as distribution and promotion. Students will learn how to conduct a situational analysis, understand the market and consumer behavior, and assess an organization’s capabilities.

Course Didactic Hours: 0
Course Lab Hours at 3:1 ratio: 0
Course Clinical Hours at 8:1 ratio: 0